Project Overview
I developed a complete branding identity for a fictional global tire company, Nexus Tires. The logo design features a square shape and incorporates the letter ‘N’ through a tread pattern, making it versatile for use on different mediums. I opted for a simplistic and minimalist approach, with bold and contrasting colors to enhance its readability and recognition from afar. My goal was to create a timeless and memorable logo that captures the brand’s essence and appeals to its target audience.
